Wedding Dresses

Intricately crafted and delicately embellished, our premium collection of wedding dresses in Melbourne embodies luxury and elegance. With meticulous attention to detail using only the finest fabrications, Bluebell Bridal® offers an expansive range of wedding dresses that will envelop you in classic silhouettes and contemporary styles to make your dream day a reality. Explore our complete collection and find a wedding gown befitting of the biggest day of your life.

Bluebell Bridal® — your destination for elegant wedding dresses in Melbourne

Whatever theme you’re looking to recreate, we carry an all-embracing selection of gowns for weddings to suit every occasion — from A-line wedding dresses that cinch at the waist to create a feminine profile to fishtail dresses and ball gowns that fall in decadent volume. You can also opt for an empire silhouette in splashy lace finishes to elongate your figure. Whatever you’re looking for, you’ll find ‘the one’ at Bluebell Bridal®.

Whether you’re looking for luxe wedding dresses for brides that last from pre-ceremony celebrations to the grand finale or a second outfit change to bring the glamour to your reception, we have a silhouette that embraces and flatters your figure and leaves a lasting elegance in your memories and photos.

Make the best investment in your day and choose a wedding dress from leading Australian and international bridal designers, including Toni Maticevski, Alex Perry, Hera Couture and more. Finished with refined detailing, our wedding dresses will become a treasured garment that could even become an heirloom piece.

Make your day unforgettable in a wedding gown from Bluebell Bridal®

For wedding dresses that radiate timeless luxury, Bluebell Bridal® will outfit your big day with pieces that have been draped, cut and finished in the finest materials. Discover our complete range online today or book an appointment and our dedicated master stylists will take you by the hand to understand your vision and match you with a selection of wedding gowns that will steal your heart.

With the leading collection of wedding dresses in Melbourne, Bluebell Bridal® delivers an attentive service to ensure you have the wedding dress of your dreams. Complete your ensemble with a matching veil and enjoy figure-flattering wear with our alteration services for Bluebell brides. To learn more about the Bluebell Bridal® experience, review our FAQs or contact us if you have any questions — we’re always happy to help.


From classic A-lines and billowing ballgowns to streamlined column and fit-and-flare wedding gowns, there are 10 general styles that can be customised further with varying sleeve and neckline options to ensure each of our wedding dresses in our Melbourne salon is as unique as our brides.

Considered as one of the most elegant wedding dresses for brides of all shapes and sizes, A-line styles offer a figure-flattering fit that skims over the hips to create a natural waist. Designed to highlight your bust and curves in all the right places, A-line wedding dresses will give you a comfortable and confident wear, so you can relish your big day.

  • Research — Review bridal magazines, blogs, Instagram and even wedding photos of your loved ones for inspiration.
  • Be open to new ideas — Our bridal stylists boast in-depth knowledge of identifying wedding dresses that best showcase and enhance your body shape.
  • Be open to larger sizes — Wedding gowns are typically larger than your regular size. Choosing a larger size accommodates a weight change and can be altered to best complement your body.
  • Consider your theme — Match your dress style to your theme and location to maintain a cohesive look that doesn’t appear out of place.

Choose your guests wisely — If you’re bringing guests to your appointment, ensure they understand your style and vision, so they can offer supportive feedback to help you find ‘the one’.

The cost of wedding gowns varies depending on your favoured brand, your material selection and the time and work needed to hand-sew and apply beading and other detailing. While the cost of designer gowns for weddings is at a premium, it makes a considerable investment in the feel of your day, photography and memories.

For more information, book an appointment at our Melbourne boutique today and our expert staff will help guide you to the perfect gown that matches all your requirements and desires.

Veils have traditionally signified a bride’s modesty and purity — today, they are a sheer and delicate accessory to complement and anchor wedding dresses for brides.