Designed and made in Melbourne

POPOVSKI started as an exclusively bespoke couture label and is now exclusive to Bluebell Bridal in Australia. Whilst we love the collaborative process of custom designs, we also understand this isn't always the best option for every bride. For this reason we wanted to create a ready to wear line that still brought in elements of that collaboration. From there the MUSE collection was born. Inspired by strong, independent women, the collection of gowns and separates are designed to mix and match. This concept allows you to create a look that is uniquely yours. The collection is subtle and sophisticated with a modern edge, for the bride that is looking for something that feels truly her own. Each POPOVSKI piece is designed and individually handcrafted right here in Melbourne. We are also mindful of sustainability when designing our collections. Your POPOVSKI piece doesn't have to be worn just once. Your wedding day can be its debut, then paired with other striking pieces from your wardrobe, you can rekindle the amazing memories from your special day each time you wear it.