Designed and made in Melbourne

Make memories in a POPOVSKI wedding dress

Become your own inspiration on your big day and make a show stopping entrance with a statement piece from POPOVSKI Bridal. From wispy fabrications that elegantly fall off your figure to layered pieces that capture your femininity in ethereal sheer organza, discover ‘the one’ at Bluebell Bridal® to leave an impression from taking your first steps to dancing the night away while radiating beauty.

Say yes to the dress on the first fitting in POPOVSKI 

POPOVSKI started as an exclusively bespoke couture label and is now exclusive to Bluebell Bridal in Australia. Whilst we love the collaborative process of custom designs, we also understand this isn't always the best option for every bride. For this reason, POPOVSKI Bridal was launched to create a ready-to-wear line that still brought in elements of that collaboration.

From there, the MUSE collection was born. Inspired by strong, independent women, the collection of POPOVSKI wedding gowns and separates is designed to mix and match. This concept allows you to create a look that is uniquely yours. The collection is subtle and sophisticated with a modern edge for the bride that is looking for something that feels truly her own. Each POPOVSKI dress is designed and individually handcrafted right here in Melbourne. We are also mindful of sustainability when designing our collections. Your POPOVSKI piece doesn't have to be worn just once. Your wedding day can be its debut and then paired with other striking pieces from your wardrobe, you can rekindle the amazing memories from your special day each time you wear it.

The news 2023 collection  is inspired by iconic women around the globe, this collection is designed to celebrate and embrace femininity.​

Created to merge seamlessly with key pieces from our debut collection MUSE, all pieces in our ICONS range have been thoughtfully designed to work together giving you the ability to adapt the looks into something truly unique.

​All pieces are available to view and exclusively sold through Bluebell Bridal

Feel your best-empowered self on the big day to every event after in a POPOVSKI wedding gown

With a collection bridled by elegant bridal separates designed to be mixed, matched and layered, you can create a truly spectacular silhouette that best fits your aesthetic and theme and be forever captured in your memories and photography. 

Whether you want to slip out of a long maxi skirt into a POPOVSKI mini skirt to dance the night away, team a POPOVSKI bodice with cigarette pants and a blazer to bring a part of your wedding to your anniversary dinner or want to engulf yourself in a draped gown that dances and sashays with every step, POPOVSKI will cast you in a bold silhouette that was made to be worn your way.

Discover the inherent beauty of a POPOVSKI wedding dress at Bluebell Bridal®

For options that capture your natural beauty with plush fabrications that refract the light, choose a POPOVSKI dress that will eternally live in your memories and photographs. The moment your partner catches their first glimpse of our brides bedecked in soft finishes and contemporary details will give them a reason to tear over.

To discover their dazzling brilliance for yourself, book a styling appointment at Bluebell Bridal® today, and our master stylist will present you with a range of wedding gowns and veils from the leading bridal designers to perfectly fit your aesthetic and every body type. For more information, we invite you to review our FAQs, or please contact us — our helpful team will be happy to assist you with any queries.


POPOVSKI Bridal is best known and loved for its timeless silhouettes that maintain a contemporary, ageless appeal. The brand offers a striking array of styles to bring everything you have envisioned to life — from gowns that fall at different lengths and unique bridal separates, including overskirts that can be paired to create a truly unique look to empower you on your big day.
POPOVSKI dresses can range from $2,000 to in excess of $6,500, depending on the complexities of the finishes chosen. Each dress produced is a culmination of premium fabrications, hand-applied detailing and made-to-order craftsmanship that has been cut and sewn just for you.
You can find your dream POPOVSKI gown exclusively at Bluebell Bridal®. Explore the complete collection online or call us at +61 (03) 9662 3331 to schedule a private styling consultation at our bridal salon to view the brand’s striking fabrications in person. You can find us at Level 1, 141 Flinders Lane, Melbourne Vic 3000.
To ensure you get the perfect fit that showcases your best assets, we recommend visiting our boutique at least six months in advance, as delivery after ordering can take up to 14 weeks to arrive, and many brides will need a little extra time to accommodate any alterations. For brides who want a shorter engagement, we do offer a rush service on certain styles for an additional fee.